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Photo by Tingey Injury Law Firm on Unsplash

The Fallacy Fallacy: An Example


Consumer behavior research does not apply to vaccinations.

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Photo by Daniel Schludi on Unsplash

“Sounds Strange, But There Could Be Too Many Vaccines”


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Photo by insung yoon on Unsplash


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Photo by Mohak Makin on Unsplash

The Anatomy of a Business Book


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Photo by Donovan Reeves on Unsplash


Or: When experts get naïve

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Photo by Tim Mossholder on Unsplash

You open the newspaper to an article on some subject you know well. In Murray’s case, physics. In mine, show business. You read the article and see the journalist has absolutely no understanding of either the facts or the issues. Often, the article is so wrong it actually presents the story backward — reversing cause and effect…


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Photo by chuttersnap on Unsplash




Ethan Milne

Current PhD student at the Ivey School of Business, researching consumer behaviour. I enjoy writing long-form explanations of niche academic books.

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