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The Fallacy Fallacy: An Example


Consumer behavior research does not apply to vaccinations.

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“Sounds Strange, But There Could Be Too Many Vaccines”


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The Anatomy of a Business Book


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Or: When experts get naïve

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You open the newspaper to an article on some subject you know well. In Murray’s case, physics. In mine, show business. You read the article and see the journalist has absolutely no understanding of either the facts or the issues. Often, the article is so wrong it actually presents the story backward — reversing cause and effect…


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Ethan Milne

Current PhD student at the Ivey School of Business, researching consumer behaviour. I enjoy writing long-form explanations of niche academic books.

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